<h2 style="margin: 10pt 0in 0pt"><font size="3" color="#990000">When going ‘green’ don’t forget the fourth ‘R'</font></h2><p><span style="line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt; font-size: 10pt">(ARA) – Are you doing your part in helping to "green" America? We all know the three "R’s" that we should be practicing each and every day – reduce, reuse and recycle – but did you know about the fourth "R," which helps you accomplish the other three? This "R" will not only cut down on your individual carbon footprint but will also save you money on your green home improvement projects.</span></p><span style="line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt; font-size: 10pt"><p style="margin: 0in 0in 0pt" class="MsoNormal">The fourth "R" stands for rental, the original green industry, and provides the solution to many of your environmentally friendly building needs. Not only is it a more economical choice, but it is also a greener choice than buying when it comes to your do-it-yourself project equipment needs. </p>  <p style="margin: 0in 0in 0pt" class="MsoNormal"><strong>Reduce, reuse, recycle and rent</strong></p>  <p style="margin: 0in 0in 0pt" class="MsoNormal">"Going green" is a term used to describe being more environmentally conscious in all aspects of your life. The goal of "going green" is to practice behaviors that help reduce your overall carbon footprint, which is a measurement of all greenhouse gases we individually produce. Some people adopt this lifestyle in baby steps, gradually introducing more green products and behaviors into their everyday lives. Others adopt it on a much larger scale, replacing a number of harmful products or practices all at once. Either way, the planet benefits.</p>  <p style="margin: 0in 0in 0pt" class="MsoNormal">But how does renting fit into a green lifestyle? Called the "original green industry," renting is one of the few businesses that completely encompasses the other three "R’s" – when consumers share products through rental, they are reducing their carbon footprint by reusing equipment that has already been manufactured, and recycling it on to the next person who needs it. </p>  <p style="margin: 0in 0in 0pt" class="MsoNormal"><strong>Go green with rental</strong></p>  <p style="margin: 0in 0in 0pt" class="MsoNormal">Cutting down on waste is one of the main components of going green. This includes reducing the use of non-biodegradable packaging, excess energy consumption and harmful fuel emissions. One of the easiest ways to reduce your waste in all three of these areas is to "share" products that you know you will only be using on occasion.</p>  <p style="margin: 0in 0in 0pt" class="MsoNormal">When working on home improvement or do-it-yourself projects, you will probably end up needing some tools you don’t have just lying around the house – an aerator, an auger or even a jackhammer. </p>  <p style="margin: 0in 0in 0pt" class="MsoNormal">By renting these tools instead of buying new, you are not only reusing equipment, but you are also reducing the manufacturing, packaging and shipping process of new equipment. And since the American Rental Association, an international trade association for the owners, manufacturers and suppliers of equipment rental businesses, has members in every U.S. state and every Canadian province, you don’t have to travel far to get the equipment you need, reducing your own fuel consumption and pollution. </p><p style="margin: 0in 0in 0pt" class="MsoNormal"> </p><div style="text-align: center"><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="425" height="282"><param name="movie" value="../images/banners/8c.swf" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="" /><embed src="../images/banners/8c.swf" wmode="" quality="high" menu="false" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="425" height="282"></embed></object></div>  <p style="margin: 0in 0in 0pt" class="MsoNormal">To make finding the rental store nearest you even easier, ARA offers RentalHQ.com, the world’s largest and most comprehensive rental store locator. Here, homeowners and do-it-yourselfers can find the rental store nearest them, read how-to tips and get inspiration for their next green home improvement project.</p>  <p style="margin: 0in 0in 0pt" class="MsoNormal">Sharing equipment also means you will always get the most eco-friendly and energy-efficient tools available. The professionals in the rental industry handle the upkeep and maintenance of the equipment and make sure every tool complies with the latest industry and environmental standards.</p>  <p style="margin: 0in 0in 0pt" class="MsoNormal">And unlike many other green investments, renting does not require a huge upfront cost. While many green products come with a larger price tag, with the understanding that they will pay off in the long run, renting is a more economical choice than buying new and will pay off immediately since you don’t have to worry about the storage and upkeep of the equipment. With the money you save by renting, you can invest in more environmentally friendly materials for your home improvement project and reap the cost savings for a lifetime. </p>  <p style="margin: 0in 0in 0pt" class="MsoNormal">Whether you’re putting in new windows, installing more energy-efficient appliances or adding solar panels, there are many things you can do to ensure that you are helping the planet at the same time. To cut down on your carbon footprint and improve your energy efficiency, look to rental, the original green industry, to help "green" your next home improvement project.</p>  <p><span style="line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt; font-size: 10pt">Courtesy of ARAcontent</span></p></span>