<font size="3" color="#990000"><strong>Outdoor Living Rooms – Hot New Trend</strong></font> <p><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt">(HIT) – In almost every decade since the 1950s, there has been a new “big thing” in home improvement that becomes a profit-maker for dealers and builders – from finished basements, to media centers, to professional-grade kitchens. Now, Fire Stone Home Products presents the next big thing: Outdoor GreatRooms™</span></p><p><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt"><div style="text-align: center"><img src="../images/387c.jpg" border="0" alt="Outdoor Living Rooms–Hot New Trend" title="Outdoor Living Rooms–Hot New Trend" width="425" height="319" /></div></span></p><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt"><p style="margin: 0in 0in 0pt" class="MsoNormal"><strong>Fire Stone’s Outdoor GreatRoom</strong> is a concept based upon coordinated packages of upscale fireplaces, campfires, grill islands, romantic lanterns, and high-end weatherproof furniture, all surrounded by a graceful selection of pergolas. The result is an outdoor gathering place with the look and feel of a posh resort– all in a consumer’s own back yard.</p> <p style="margin: 0in 0in 0pt" class="MsoNormal">“With an Outdoor GreatRoom, no longer does a consumer’s patio or deck have to be an obstacle course of grills, umbrella tables, bug zappers, and mismatched lawn chairs,” says Ross Johnson, VP of Sales. “Instead, consumers can create a beautiful and functional outdoor living space in less than a day and at one fifth the cost of indoor construction. Plus, the concept is equally attractive for dealers, since an Outdoor GreatRoom becomes its own ready-made showroom from which products can be sold.”</p><p style="margin: 0in 0in 0pt" class="MsoNormal"> </p><div style="text-align: center"><img src="../images/387b.jpg" border="0" alt="Outdoor Living Rooms" title="Outdoor Living Rooms" width="425" height="321" /></div> <p style="margin: 0in 0in 0pt" class="MsoNormal">There’s no doubt about it-the trend in outdoor living spaces is growing rapidly across the country. People are spending more time in their backyards, using a variety of products to create beautiful outdoor rooms. Fire Stone Home Products offers a broad selection of innovative, unique and stylish products to make the creation of your Outdoor GreatRoom a breeze.</p><p style="margin: 0in 0in 0pt" class="MsoNormal"><span></span></p><p style="margin: 0in 0in 0pt" class="MsoNormal">“We’ve made it easy to customize your outdoor living area,” said Dan Shimek, president and CEO of Fire Stone Home Products. “We know that the outdoor living room is a huge trend right now and we want to be in the center of it.”</p> <p style="margin: 0in 0in 0pt" class="MsoNormal"><span> </span>According to the U.S. Census Bureau, Americans spent nearly $150 billion on home remodeling in 2005 and one-third of those dollars went towards outdoor living areas. While this increases the beauty of your home, it also increases your home’s value. Recent industry findings show that well-designed outdoor spaces return more than 100 percent of their cost, demonstrating a strong return on investment. In addition, the cost per square foot of adding exterior space versus interior space is much less. </p> <p style="margin: 0in 0in 0pt" class="MsoNormal">“On average, it costs $150 per square foot to add to the interior space of your home,” said </p><p style="margin: 0in 0in 0pt" class="MsoNormal">Shimek. “To add space outside your home, the cost is much less, at $30 to $50 per square foot.”</p><p style="margin: 0in 0in 0pt" class="MsoNormal"> </p><div style="text-align: center"><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="425" height="282"><param name="movie" value="../images/banners/17a.swf" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="" /><embed src="../images/banners/17a.swf" wmode="" quality="high" menu="false" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="425" height="282"></embed></object></div> <p style="margin: 0in 0in 0pt" class="MsoNormal">For more information about Fire Stone Home Products and to receive high resolution images, call (866) 303-4028 or visit <a href="http://www.firestonehp.com/">www.FireStoneHP.com</a> .</p> <p style="margin: 0in 0in 0pt" class="MsoNormal"><strong>About Fire Stone Home Products:</strong> Founded by industry veteran Dan Shimek, co-founder of Heat-n-Glo fireplaces, Fire Stone Home Products is the first company to focus on developing products exclusively for outdoor living. Fire Stone’s Outdoor GreatRoom™ products include grills, islands, gas lights, fireplaces, campfires, pergolas and more. At Fire Stone, our goal is to improve the beauty, value, warmth and comfort of the living areas outside the home through innovative technology and design.</p> <p><strong><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt">Courtesy:</span></strong><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt"> Home Improvement News and Information Center</span></p></span>
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